By its nature, data is historical and some may think that backward-looking information may not hold the keys to decisions about the future. But through predictive and prescriptive analytics, you can make the data actionable to support the achievement of business goals. The amount and type of data you can collect and the technology that’s available today allow you to organize the information, look for patterns and similarities, ask questions, and make projections into the future. Just as a pilot combines flight technology and knowledge to keep a plane on course, business leaders can use analytics along with their experience and awareness to make course corrections as they move towards their goals.
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