Ad Week
Almost immediately after the Department of Justice (DOJ) filed a lawsuit against Google over its alleged monopoly in search and search advertising on Tuesday, the tech giant published a blog post that characterized the lawsuit as “deeply flawed.” As a brand, Google has entered crisis communications mode. “Throughout the investigation, the company has positioned itself as a fortunate participant in a competitive marketplace that uses its massive influence to elevate and champion ‘the little guy.’ The title of the blog post seeks to identify Google with the common consumer, framing a lawsuit against Google as a detriment to consumers,” says author of PR for Dummies Eric Yaverbaum.