Watch this webinar On-Demand:
https://event.on24.com/wcc/r/4884938/489EC96EB8BD51AB6DE0FD92EBDAB59A
Is revenue planning a finance function or a GTM team sport? FP&A owns the spreadsheets, but sales, marketing, and RevOps are on the front lines of execution. When these teams aren’t in sync, forecasts crumble, targets get missed, and finger-pointing takes over. The best revenue planning isn’t a power struggle—it’s a collaboration. Join us as we dismantle the outdated “finance vs. GTM” mindset and show how the latest sales data and AI-driven insights create revenue plans that actually hold up. If your revenue plan feels more like a guessing game than a strategy, this is the session you can’t afford to miss. Let’s rethink planning—together.
Key Takeaways:
- Why letting finance or GTM own revenue planning is a losing strategy
- The secret to turning sales pipeline data into forecast gold
- How modern FP&A software makes revenue planning a team effort (without the turf wars)