David Friedman is the Founder and CEO of High Performing Culture, LLC (HPC). His company helps organizations to create, drive, and maintain high performing cultures, with a proven system that’s straightforward, practical, and easy to use. The principles that HPC teaches are based on the process he developed while serving as the President of RSI, an employee benefits consulting firm headquartered in Mt. Laurel, NJ. In 2011, after selling RSI and retiring from the insurance industry, David published his first book, Fundamentally Different, based on the insights he learned and taught during his leadership career. His second book, Culture by Design, was published in 2018 and has already been called “the most useful book ever written on organizational culture.” Today, in addition to leading High Performing Culture, he’s a frequent guest speaker and seminar leader on organizational culture and building high performance teams. In the last 5 years alone, he’s led more than 400 workshops for more than 3,000 CEOs. He also serves as a consultant to scores of companies around the country.