Everything You Know About Valuing Assets May Be Wrong


We are in a period of digital disruption when the historic method of value creation is disappearing.

Tangible assets including plant, property, equipment and financial assets - now constitute just 20 percent of the total corporate value of the S&P 500, compared to 80 percent in 1975.  CFOs who continue to allocate their company’s capital to tangible assets using old technology are putting their companies at risk.

A new survey from the Chartered Institute of Management Accountants , based in the UK, seeks to understand what the next-generation finance function will look like.-The survey will focus on how the role of the CFO is evolving in the digital economy to the cross-functional capabilities the organization supports.  It will examine the new digital key performance indicators (KPIs) organizations are creating to capture new value drivers and the technologies they have invested in to become more competitive.

Please click here to take part in the survey which should take less than 15 minutes of your time.  As a token of appreciation, all participants will be entered in a prize drawing to win a 64GB iPhone 6 CK “S” Plus 5.5 inch display.  (Amazon vouchers will be offered as an alternative.  Full terms and conditions of the prize drawing are available at the end of the survey.)

Your participation gives you exclusive access to the research results, which will examine how finance organizations are disrupting themselves using cloud, social, mobile and big data  to be able to identify, measure, monitor and report on the new digital KPIs that are the hallmark of companies creating value today with intangible assets.

You will also learn how digital transformation provides CFOs with a significant opportunity to be leaders and strategists by rebalancing their investment portfolio into these intangible assets to create more sustainable, valuable business models going forward.

Senior-level financial executives are thought leaders who can provide valuable insights and the survey results will benefit FEI members and advance the finance profession.

The survey results will be unveiled at the Modern Finance Experience on October 28-29, 2015 in San Francisco.  Registration is free for anyone attending Oracle’s OpenWorld.  For more information on the upcoming event, click here. Register here.

If you have any questions or comments about completing this survey, please contact Bill Sinnett, Chief Operating Officer for FERF, at