Strategic Marketing and Messaging From the C-Suite


This event will be preceded by an optional afternoon CPE session entitled "Perception IS Reality – Influencing How Others See You and Delivering Powerful Presentations" (4:30 PM - 5:30 PM) - Register separately by clicking here.

Marketing is critical for a company’s growth and competitive differentiation, and has evolved significantly in the last decade. Join us for a discussion regarding insights on successful strategies covering a variety of areas – including developing a consistent brand, creating a company’s “brand essence”, realizing the benefits and ROI from “integrated marketing campaigns”, and the importance of social media and having an online presence.
 
Ken Madsen, Principal at Riley Design Associates, will lead the session and share specific case studies with successful practice examples. Ken has more than 30 years of management, sales, and marketing experience, and has worked with leading companies on developing and enhancing their brand strategies – with current and recent clients including Netflix, Cisco Systems, Adobe, Hewlett-Packard, and Safeway.
 

Date:  Thursday, February 21, 2019

Locaton:  Morton's The Steakhouse, 400 Post St. Lower Level, San Francisco, CA 94102

Time:  5:30 PM - 6:20 PM Networking, cocktails and heavy hors d'oeuvres | 6:20 PM - 8:00 PM Announcements and Presentation

Registration Fee:  Members and Sponsors $0 | Non-Members $125

CPE:  This session qualifies for one (1.0) CPE credit.

Have Questions or Need Registration Support?  Contact Denise Parker, Chapter Administrator, at 813.494.9551 or [email protected].

Speakers

Ken Madsen

Principal
Riley Design Associates

Credits

1.00 CPE
Basic

Method

group-live

Field

Communications & Marketing, Non-technical

Prerequisites

none

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For FEI CPE credits, one credit hour equals 50 minutes according to NASBA guidelines. Some states boards may differ on how many minutes constitute a credit hour. Contact your state board for more information. For more information regarding administrative policies such as complaint and refund, please contact our offices at 973.765.1029.