Getting really fit means establishing common end-to-end process, technology, data and organization models – all the underpinnings of a successful lean finance organization.
We finally seem to be shaking away the anxieties tied to the ‘Great Recession’. Are concepts such as ‘lean finance’ still relevant as world economies continue to improve? The simple reply is yes, but with a different twist than pure cost reduction to survive an economic downturn. Getting lean is more than just shedding a few pounds of extra weight – it’s about getting fit, and being fit means being faster to the market, with more agility and with greater insight than the competition.
A lean finance organization accomplishes all of these goals. Getting really fit means establishing common end-to-end process, technology, data and organization models – all the underpinnings of a successful lean finance organization.
Lean Finance: Foundation for Success
Across the globe, the finance teams providing the most value are those that offer high-quality analysis and advice that contribute to better performance. Of course, finance teams cannot expect to boost their value overnight. Effective business support needs to spring from a strong foundation, and finance functions need to get the basics right. Until they do, they will not have strong enough footing to offer credible insight and analysis at the upper end.
This is where lean finance comes in. Under these principles, finance teams focus on improving the efficiency and effectiveness of their core activities to enable reliable data streams, uniform reporting standards, and optimized finance processes and technology infrastructure. Finance functions can then harness the resulting gains in quality and efficiency to improve the range, timeliness and integrity of their strategic business support. In short, lean finance involves simplifying, streamlining and harmonizing essential finance processes to create a leaner, more agile finance operation.
Benefits Beyond Reduced Costs
The 2008 financial crisis has already caused many finance functions to embrace lean principles to some extent. Indeed, companies have sought innovative ways to reengineer their basic business processes (including finance) since the 1980s, when Tom Peters’ In Search of Excellence topped bestseller lists and the term Business Process Reengineering (BPR) was coined.
But until recently, the world’s largest companies mostly operated as multinationals rather than truly global companies. In pursuit of growth, they allowed their businesses in various parts of the world to proliferate largely independently. As a result, their finance operations and data flows became more far-flung and complex, and their underlying processes, technologies, systems and data models lacked consistency and coordination.
Finance operations suffered from unreliable data, information gaps and inefficiencies as a result. When the economic downturn hit, the threat to their survival made it imperative for companies to control their costs, spurring many of them to take on badly needed finance function improvements. Underpinning these improvements were efforts to gain greater global control and consistency over their finance organizations, processes and technologies.
But reduced operational cost is only one of lean finance’s goals and benefits. Lean finance can dramatically boost speed, flexibility and quality across the finance function and enable finance teams to deliver services of greater range and value. While many companies have taken initial steps to enable lean finance operations, higher-performing companies (those with revenue and EBITDA growth over 10 percent in the past three years) are more likely to recognize and prioritize taking lean finance to the next level.
Higher Priority for High Performers
In KPMG’s 2013 survey of senior finance executives, a slight majority of companies say they are already skilled at embedding lean finance principles and capabilities in their day-to-day finance operations. Interestingly, a relatively high percentage of the high performers (29 percent) believe they are very skilled or strong in this area, compared to only 16 percent overall. High performers also are twice as likely to put great importance on adopting lean finance principles (25 percent for high performers versus 12 percent overall).
According to KPMG’s survey, lean finance enablers that high performers consider to be “extremely important” include:
- Use of data analytics (41 percent)
- Highly optimized finance processes (39 percent)
- Finance staff talent and end-to-end process management (both at 35 percent).
- While we agree that use of data analytics techniques is increasingly important, its effectiveness depends on a strong foundation of optimized finance systems, processes and people.
Laying the Foundation
As noted earlier in our discussion of the finance target operating model (TOM), the first step in employing lean finance principles is to pinpoint where and how the finance function adds value. This requires reviewing all functional areas of the finance pyramid, including transactional processing, financial reporting and control and decision support activities.
Lean finance project outcomes often reflect changes at the lower end of the value chain (transaction processing and financial reporting) that will ultimately allow resources and effort to be re-directed to the activities with the highest value. At this initial stage, finance functions invest in company-wide transformation projects that involve:
- Moving lower-end transaction processing work out of the finance function and concentrating these activities within shared service centers and/or outsourcing them to third-party providers
- Standardizing and automating routine procedures where possible to increase efficiency, reduce potential for error and improve quality
- Standardizing and streamlining finance function roles and responsibilities, processes and controls
- Standardizing and streamlining data flows and underlying IT architecture to automate the transfer of data inputs and integrate and rationalize legacy systems; and establishing data warehouses to ensure one global data set and enhanced reporting.
Taking Finance to the Next Level
Essentially, this first step of lean finance implementation involves creating a unified structure for finance activities that involve collecting, verifying, classifying and processing financial data. With a robust platform in place for these core activities, finance functions can confidently plan how they will move to the next level of lean — by using this structure to enable finance activities that enhance decision-making through more effective data aggregation and analysis.
The next level of lean finance involves investing in data analytics, decision support tools, and finance talent and training to develop intelligent finance skills and capabilities. It can also involve revisiting shared service center and outsourcing practices with an eye to implementing more strategic, mixed sourcing practices. It is telling that fewer finance executives of high performers intend to invest in lean finance’s foundational elements over the next two years, compared to other areas of the finance function.
In our survey, outsourcing of transactional finance activities is the least-named area for investment (14 percent), followed by use of shared services (22 percent). This suggests high-performing finance functions have already laid these foundations.
These high performers are now looking to enable higher-end activities, as suggested by the greater numbers of them who plan to invest in talent management (53 percent), deployment or expansion of ERP software (43 percent), and decision support tools (37 percent).
Toward Better Business Support
Notably, while finance functions expect they will continue to devote most of their time to basic financial reporting activities, they believe that the balance of their efforts will tilt toward decision support activities in the next two years. In the next five years, 56 percent of finance executives say they expect their finance teams to take a larger role in developing and executing business strategy.
Setting targets for adopting lean finance principles as part of a finance TOM can help finance teams make the transition with success. By going through the process of streamlining, standardizing and simplifying their financial reporting and transaction processing processes and capabilities, they can now build a tailored platform for the provision of timely, insightful financial advice that influences business outcomes and adds maximum value.
Bob Cecil is principal with KPMG Shared Services and Outsourcing Advisory.